Seller: 'So, we can offer you 40,000 components at a unit cost of $4.35 per unit.'
Buyer: '$4.35 per unit. Hmm.'
Seller: 'You don't seem entirely pleased. Could I ask you what the issue is ?'
Buyer: 'We weren't expecting the price to be so high.'
Seller: 'It's an extremely competitive price for the quality of the component that you'll be getting.'
Buyer: 'As you are aware, we've had a number of different offers and in comparison with those, the price that you're offering us is a lot higher.'
Seller: 'I can understand why you're looking around other companies for offers. I would do the same. I recently concluded a negotiation for microcircuits and I was in your position. I visited so many different suppliers. It's a very time-consuming process . At times it feels like it'll never end.'
Buyer: 'Yeah. I've been very busy with negotiating for this order for the last couple of weeks. This is the third meeting this week that I've had with a supplier about it. It's tiring.'
Seller: 'I can appreciate how you feel .'
Buyer: 'It's what we're paid for.'
Seller: 'True. Let's have a break.'
5 minutes later
Seller: 'Although you see the price is high, what I'd like you to consider is the quality of the product that you're obtaining. This component is not only the best built and most reliable on the market, it's also the most innovative and advanced. In fact, it won first prize at this year's Berlin TV component fair. So, what this gives you is the confidence that this component in two years time will still be at the cutting edge. Unfortunately, with some of the components on the market from other manufacturers, in six months they'll be obsolete.'
Buyer: 'It's something that we have taken into consideration, but the price you're asking is very high.'
Seller: 'Let's put the question of money to one side for the moment . You know that our company has one of the best reputations in the industry for not only the quality of the product and innovation, but also the quality control system in our factories. We have the lowest rate of returns of any company in the sector. So you know what you're getting , a cutting edge quality product with a negligible risk of failure.'
Buyer: 'The quality and innovation of the product is not in doubt. But the price is higher than we're willing to pay.'
Seller: 'I understand that you see the price as a little high , and I'm sure that you've been offered less. But how much do you spend each year replacing faulty components? What would you say if we guaranteed each of the components not for the standard 3 years but for 5 years. Plus, if one of your televisions breaks down due to a failure of one of our components, we'll not only replace the component for free, but also cover your labour costs of repair.'
Buyer: 'So, if I understand correctly, you offering a 5 year guarantee and you'll pay for all labour costs where one of your components has caused a television to break down?'
Seller: 'Yes.'
Buyer: 'Hmm.'
Seller: 'Don't give me an answer straight away . Think about it and get back to me.'
1. A phrase that is used when you feel it is better for the negotiation to talk about something different with the other person, is I understand that you see the price as a little high What would you say if Don't give me an answer straight away Let's put the question of money to one side for the moment
2. A different way to say that you don't have any problem with them getting quotes/offers from other companies, is we've had a number of different offers I can understand why you're looking around time-consuming process I can appreciate how you feel
3. A phrase that suggests that the other person should think about an offer you have made to them before deciding, is what I'd like you to consider So you know what you're getting Don't give me an answer straight away Could I ask you what the issue is
4. A phrase used to enable you to then explain to the other party/side the positive benefits of your product or service, is what this gives you we've had a number of different offers What would you say if Let's put the question of money to one side for the moment
5. A phrase which is used to show that you appreciate how they must feel about how much you are asking them to pay, is I understand that you see the price as a little high time-consuming process Could I ask you what the issue is I can understand why you're looking around
6. A way to say that something 'takes a long time' and in this context is used to show empathy for the other person, is we've had a number of different offers So you know what you're getting what I'd like you to consider time-consuming process
7. A phrase that is used to introduce a new offer or concessions to what you have said before, is I can appreciate how you feel I understand that you see the price as a little high What would you say if Don't give me an answer straight away
8. A phrase a buyer uses to say they are 'actively looking at other companies for the contract', is we've had a number of different offers So you know what you're getting Could I ask you what the issue is I can understand why you're looking around
9. A phrase used to connect personally and empathise with the other person for a difficult situation they are in, is what this gives you Let's put the question of money to one side for the moment I can appreciate how you feel Don't give me an answer straight away
10. A phrase used to reassure the buyer that means they 'can trust the product or service that you will obtain' from your company, is I can understand why you're looking around So you know what you're getting I understand that you see the price as a little high What would you say if
11. A polite way to get the other person to tell you what their problem is with an offer you have made to them, is Don't give me an answer straight away we've had a number of different offers time-consuming process Could I ask you what the issue is
12. A phrase which is used to persuade the buyer where after it you start talking about the benefits of your product or offer to them, is What would you say if I can appreciate how you feel what I'd like you to consider I can understand why you're looking around
VIDEO
Комментариев нет:
Отправить комментарий